How do I give access to lower-cost charging?
Using variable tariffs can make EV charging more accessible for everyone. To support this, any contracts with operators should include the flexibility to implement variable pricing structures.
According to Field Dynamics’ National Map of EV Charge Point Coverage, access to off-street parking in Scotland varies significantly. For example, only 36% of households in Edinburgh City Council have off-street parking, compared to 86% in Comhairle nan Eilean Siar. On average, around 60% of Scottish households have access to off-street parking.
Those on lower incomes may be less likely to have a driveway, meaning they are unable to take advantage of low-price domestic charging tariffs. Whether these are at the standard energy price cap of electricity or are an EV-specific overnight tariff – 24.86p/kWh* and 7.6p/kWh**. Households without off-street parking rely on the public charging network, where costs are considerably higher.
*Ofgem energy price cap (1 January to 31 March 2025)
**average of nine providers in November 2024 – ZapMap.
The ZapMap Price Index uses some example driver profiles to illustrate the charging inequity this creates. It shows that EV drivers who rely on public charging can end up paying more per mile than petrol or diesel drivers to refuel their vehicle. Whereas those who can charge mostly at home might pay just half the price per mile of petrol or diesel drivers.
To address this imbalance, you could offer discounted tariffs to certain groups, like people without private off-street parking. Local authorities could manage a database of qualifying individuals or delegate this responsibility to a chargepoint operator (CPO). Although any subsidies would need to be managed in a way that ensures the CPO remains financially viable.
There are already examples of this approach in action. For instance, Clackmannanshire Council offers a reduced tariff with a 10% discount per kWh for residents who don’t have access to off-street parking.
Operators can also offer cheaper tariff rates for car club vehicles or park-and-ride sites to encourage residents to use more sustainable transport. This means swapping private car journeys for more sustainable options like buses, trains, shared vehicles, or active travel.
An example of this approach in action is Stirling Council. It sets charging tariffs at park-and-ride sites 10p/kWh lower than elsewhere in its network. This encourages drivers to park and charge at locations like Castleview Park-and-Ride, and switch to public transport, rather than paying higher rates in the city centre.
Operators can also introduce off-peak and flexible tariffs on public chargepoints to help spread demand throughout the day. This approach reduces bottlenecks during peak times and makes better use of the charging network.
A great example comes from East Lothian Council, where residents benefit from off-peak pricing outside the 4-8pm peak window. During peak hours, destination and on-street chargepoints cost 45p/kWh, but this drops to 35p/kWh during off-peak times. Additionally, all journey chargers come with a 15p/kWh discount during off-peak periods.
By offering flexible tariffs like these, operators can balance network demand while giving drivers more affordable charging options.